Introducing Marketing Matters Mondays!

In a world so connected, sometimes it may feel like we run into information overloads, where we want to absorb as much information possible in the least amount of time. Whether it be time constraints or a short attention span, we here at Linking Events are learning and adapting to try to capture attention in the digital age. We understand that in today’s hustle and bustle we might not always have the time to sit down to try learn new ways to reach our consumers. It was that kind of challenge that made us brainstorm new ways to get that crucial information to our audience. With that, we are proud to have recently launched a new weekly series on our Instagram called Marketing Matters Mondays!

We decided we wanted to use our years of experience in the industry to impart useful marketing information quickly at your fingertips. Instagram is a great platform as it doesn’t require any additional work other than just scrolling down your feed. Be sure to follow us on Instagram @linkingevents to make sure you don’t miss any handy marketing advice every Monday. With posts ranging from handy marketing tips and statistics to featured posts from other marketing influencers, we’re sure we have something that can help build your brand.

Though, we will always stand by our belief that face-to-face interactions are best, we hope to help all our followers via our easy to read posts. When you’re ready for those rewarding interactions, give us a call to help you with your experiential marketing and sponsorship needs. www.LinkingEvents.com

Grand Opening of Ed Voyles KIA of Chamblee

June 23, 2015 the Linking team led a Grand Opening celebration on behalf of the ED Voyles Automotive Group in Chamblee, GA. Efforts for this event were multiplied tenfold in order to cater to the VIP crowd at attendance. In celebration for the Grand Opening Linking created a memorable experience to honor the achievements of the Ed Voyles Automotive Group on opening their second and most fabulous state-of-the-art KIA dealership. The team created an experience for VIP guests that included a handpicked entertainer and catering to execute a delicious menu. As a full service marketing agency, Linking Events is honored to have seen this event through from start to finish.

VIP Guests list included:

President and CEO

Jan Won Sohn

Chief Operating Office and Executive Vice President

Michael Sprague

Vice President, Product Planning

Orth Hendrick

Vice President, Eastern Sales Operations

Percy Vaughn

And of course Valery Voyles, featured below.

Throw Back Thursday, To Last Thursday.

#TBT -

 

Ft. Lauderdale Race

Miami Race

Linking Events took on one of the biggest, most exciting tasks of the year. For those of you who followed the journey on Instagram, thank you. For those of you waiting for an update, here is a brief.

Load Out- West Palm Beach

 
The Mercedes-Benz Corporate Run has three installments, the Ft. Lauderdale Race, West Palm Beach Race and the Miami Race; each with a different personality. The Miami Race being the last and largest race hosting about 27, 000 participants plus active guests that did not register to attend but were there to cheer on their teams! Linking Events worked to represent the client on all three races coordinating everything from food, décor, lighting, staff, drinks and many more behind the scenes logistical aspects.  The Linking field team was onsite for all three races to keep all the gears turning smoothly. 

Miami Race

Last Thursday, April 23 was the last race of the three in Downtown Miami.  Let’s paint the scene, the sky was grey and rain fell throughout the day flooding parts of the streets and tent area. This however, did not stop Miami from making it one of the most exciting runs yet! The participants did the pre-run warm up in the rain and lined up at the start line without a second thought. Linking took this opportunity to dance in the rain, like a few of our other events, the rain only added to the motivation to make this a most successful event.

 

Thank you all Ft. Lauderdale, West Palm Beach and Miami for participating. See you all again next year!

Excited doesn't even cover it!

Photo Cred. www.Local10.com

As a small business, we value every single one of our clients! This year we have earned the honor to participate in representing one of our clients in the infamous Mercedes-Benz Corporate Run
of West Palm beach, of                Ft. Lauderdale and of Miami. This will be no easy feat and by no means do we take the responsibility lightly. With a well deserved pat on the back, our team has already started with             pre-planning stages and will be increasing our warehouse inventory specifically for this event!

As a brief prequel to the event, we will update you on our progress via instagram (@linkingevents). We look forward to sharing the many pictures and moments that will come from our hard work.


T-29 Day, Till April everyone!

KIA University Grads!

   A select few members of our Linking team are now KIA Premium Certified Specialists for the new KIA K900! The Linking team was invited to attend an all exclusive training of the K900, held at the KIA headquarters in Atlanta Georgia. The team attended a two day course; the course consisted of exclusive knowledge of the car through lectures, and interactive activities. On day two we had a private tour of the vehicle which gave our team full accesses to experience the luxury and have hands on with all the features. As graduates of the KIA university we are now equipped with more knowledge, and are excited for our upcoming activations in the future. We hope to hear from you soon, thank you KIA! 

Pridelines Masquerade Gala

Pridelines Masquerade Gala

Mercedes-Benz of Coral Gables sponsored the Pridelines Masquerade Ball this past Saturday at Coral Gables’ iconic Biltmore Hotel. A donation of $150 per guest was required. The proceeds from the annually held gala benefit Pridelines Youth Services which is South Florida’s oldest service agency dedicated to the lesbian, gay, bisexual, transgender and questioning (LGBT) community. This year’s Masquerade Themed Gala welcomed hundreds of elegantly masked invitees dressed to the tee. It featured an hour long cocktail reception and silent auction, followed by a formal dinner, entertainment and dancing. The Biltmore Hotel was the perfect setting for an evening of elegance and romance. This historic building was constructed in 1926 and designated a National Historic Landmark in 1996. When completed, the Biltmore was the tallest building in Florida and had the largest swimming pool in the world! It has played host to both Europe and Hollywood royalty and even served as a hospital during World War II. It has also been featured in many movies and television programs throughout the years. It is clear to see why the Biltmore was chosen to house this very memorable evening!

Modern Luxury Houston: Fresh Faces of Fashion

Modern Luxury Houston: Fresh Faces of Fashion

     There are plenty of reasons why Modern Luxury’s Fresh Faces of Fashion is one of our most anticipated events of the year. Being a part of this fashionable and historical night for the past several years has been nothing short of fabulous.  The Ninth Annual Fresh Faces of Fashion was held in the evening of June 4^th at The Menil Collection. John and Dominique de Menil were a couple with a strong belief in the spiritual powers of art. The construction of the Menil Collection was a plan by the pair shortly before John’s death, to house their art collection in a place that was welcome to everybody. A decade into her widowhood, Dominique de Menil hired an architect to design the space that John and her envisioned; as a thank you to him for opening her eyes and heart to art. The ceremonial ribbon was cut on June 4, 1987, making Fresh Faces of Fashion, truly an honorable night; celebrating not only art in all forms, but The Menil Collection’s 27^th anniversary.   

 

     Sponsors included Mercedes-Benz Dealers of Greater Houston, Modern Luxury Houston, The Menil Collection, Swift + Company, LG, Tootsies, Estilo Salon and Spa, Deep Eddy Vodka and Page Parkes. This edition allowed guests to preview the exhibition: A Thin Wall of Air: Charles James. Charles James is considered by many to be America’s first couturier. He established himself as a premier fashion designer for an elite group of clients including John and Dominique de Menil. James even went on to dress the interior of the Menil home- his only residential commission. He believed that the true possibilities of design didn’t lie in the human form or in the material, but in the space between body and fabric, described as “A Thin Wall of Air”. The exhibition presented a variety of James’ personal collection, along with furniture that was designed for the Menil home.

 

   Guests in attendance received the treat of a fashion presentation by Tootsies- one of the event sponsors. Besides charmingly welcoming attendants to a night of fashion, Linking Specialists proudly represented Mercedes-Benz- another one of the event sponsors, and signed guests up to win an exclusive prize package!  Our Linking Specialists always dress to impress at this fun, fashionable evening. 

Credit to:  https://www.menil.org/index.html

 

Auto Show Palooza

Ft. Lauderdale Auto Show 3/21/2014-

It’s that time of the year again! The Ft. Lauderdale Auto Show opened its doors yesterday for their 23^rd year and yes- Linking Events is a part of it! Our collaboration with this show is something we take pride in because it benefits the Boys and Girls Clubs of Broward County-giving back is a big Linking tradition. 

     Aside from featuring over 500 of the newest cars, trucks, hybrids and classics from around the world, one of its other unique features is how guests have the chance to discuss prices and terms right there on the show floor! You can catch up with some of our Linking Specialists at the sleek KIA display where they are in charge of showing guests around the 2014 Optima SXL, the Soul, the Cadenza SXL and drum roll....the much anticipated 2015 ALL NEW KIA K900, just to name a few! The                 Ft. Lauderdale Auto Show will run from Thursday, March 20 to Sunday, March 23. Be sure not to miss one of the most popular “shopping shows” in the region!



See you there.

K900 Launch Party

Wednesday, March 05, 2014-  

 This year marks KIA MOTORS’ 20^th anniversary in the U.S market and the all-new 2015 K900 is a perfect way of showing how far the brand has come. With its full-size rear drive and an extensive list of standard equipment, the K900 is more than a milestone; it’s the ultimate demonstration of the strength and unlimited potential of the KIA brand. Because of this, Linking Events is excited to announce that we were entrusted to ensure every detail was precise for the K900 Launch Party in Atlanta, GA at the Piedmont Estate on March 4. Linking Specialists greeted VIP guests and helped showcase the vehicle. The Piedmont Estate opened its rich history in 1797 as a beautiful social event venue. Its 3 acres are situated in the heart of Buckhead and is the perfect mix of historical elegance and renovated sophistication. This makes the Estate the perfect venue to showcase the K900’s sleek lines and graceful appearance.

" CHALLENGE THE LUXURY YOU KNOW"

Crohn's & Colitis: Winter Ball 2014

Houston, TX--

Carnavale di Venezia was the theme Saturday night. January 25, 2014 at the Hilton-Americas Hotel, the eleven ABC 13 Women of Distinction were presented at the annual Winter Ball. The event is sponsored by the Mercedes-Benz Dealers of Greater Houston and benefits the cure research and patient programs. 

Crohn’s disease is an ongoing disorder that causes inflammation of the digestive tract, also referred to as the gastrointestinal (GI) tract. This disease affects as many as 700,000 Americans. Crohn's and colitis can occur to anyone and is not gender or age specific, Crohn's is most common among adolescents and young adults between the ages of 15 and 35. Crohn’s is known as a genetic sensitive disease, so if you or a close relative have the disease, your family members have a significantly increased chance of developing Crohn’s. Studies have shown that 5% to 20% of affected individuals have a first – degree relative (parents, child, or sibling) with one of the diseases.

We are proud to continuously work alongside the Mercedes-Benz of Greater Houston Dealer group for such noble causes.

Facts: http://www.ccfa.org/

Best of the Best.

“The Best of the Best award is awarded annually to the top performing Mercedes-Benz dealerships for demonstrating superior performance in various areas of their business, including customer satisfaction, new vehicles sales, certified pre-owned sales, leadership and management, parts operations and market penetration.”

The 2014 E-Class Mercedes-Benz.
 Mercedes-Benz defining the industry for over 125 years.

Mercedes-Benz of Tampa has been honored with this prestigious award five times. The award is a tribute to the commitment of exceeding every customer's expectation.

Linking Events is excited to continue an exemplary working relationship with the dealership. Recently Mercedes-Benz of Tampa was a participant in the Martini for Moffitt Event on July 20, 2013; the yearly fundraiser benefits the research to find a cure at the Moffitt Cancer Center.

In sum, the award represents outstanding customer service, sales, management among other areas of business. Linking Events is honored to accompany the Tampa dealer in not only outstanding business recognition, but also in its journey to assist the community through fundraising events and sponsorships.

Be sure to visit our website www.Linkingevents.com

Fact check: www.MartiniforMoffitt.com and www.MbofTampabay.com   

Fresh Faces of Fashion 2013

Houston Texas, June 4, 2013-

The Fresh Faces Kickoff Event, an event known for the reveal of the Fresh Faces of Fashion list took place this June at the historical Hermann Park Conservancy (HPC). The event was hosted in part by Tootsies, Stoli Vodka, Houston Magazine and Mercedes-Benz Houston Area Dealers.

   

This year’s ten picks are – Kirsten Berger, Julie Longoria Chen, Kendall Hanno, Kristina Hornberger, Nicole Katz, Mary Elizabeth Moore, Laurie Schaub, Jill Schlenker, Jennie Segal and Brittany Tiner .

To accent the summer atmosphere, our linking promotional specialist fashioned stylish tangerine dresses. Specialists helped to greet guest and direct them to the guest survey to sign up to enter to win an exclusive Mercedes-Benz prize package. Through superb logistical planning, Linking was able to excel in expectations set forth from our clients. Field specialist and management team continued to deliver tailored consumer interactions and lead generation .

Please remember to follow us on Twitter @LinkingEventsCo and Instagram @LinkingEvents

Mercedes-Benz Presents Fashion Funds the Cure

This year on March 9, Linking Events will be in Tampa celebrating the 10^th Anniversary of the Fashion Funds the Cure event. Mercedes-Benz, a major contributor to the cause, will once again team up with the Pediatric Cancer Foundation to help host the occasion.

The Pediatric Cancer Foundation is a nonprofit organization that dedicates itself to funding research to finding the cure to childhood cancer. More than 160,000 children are diagnosed with cancer each year and despite this fact, this is a consistently underfunded cause. All proceeds from this event will benefit the Pediatric Cancer Foundation.

Fashion Funds the Cure has been helping dreams come true for the past decade. This celebration brings together young girls who battle cancer every day and rejoices unsurpassed strength and courage. Celebrity host Carson Kressley joined the girls, on February 10^th at Neiman Marcus, for a day of pampering away from treatments and hospital visits. After being chauffeured to the store, volunteers helped the girls enjoy manicures, pedicures and a full day of relaxation! In preparation for the fashion show the girls were treated to lunch and had a chance to choose outfits from the store.

Linking Events would like to take this opportunity to encourage you to visit the www.Fastercure.org and learn more about the Pediatric Cancer Foundation.

All facts checked on www.fastercure.org

Seductive New Mercedes-Benz CLA - Introduced during the Super Bowl

This past Sunday, for those fortunate enough to tune in, we witnessed a game for the books. This will be the most talked about Super Bowl for centuries to come and that’s no exaggeration. Sunday February 3, 2013 New Orleans was host to Super Bowl XLVII in their very own Mercedes-Benz Superdome. The well anticipated game had more excitement then anyone could have hoped! With the Ravens winning in the first half it looked to be an easy game. After the power outage in the third quarter the 49ers came back with a bang, scoring 17 points in only a 4 minute stretch. After an exhilarating second half the Ravens took the win with 34-31 score.  Just as surprising as the Super Bowl itself, Mercedes-Benz had a few tricks up their sleeve this year with the commercial introducing the new seductive CLA. Many will await the arrival of the new CLA, starting at $29,900, this September. Mercedes-Benz has always been a generous contributor to the NFL and thus was presented as such during the big game. The biggest touch point was the sky high emblem that was placed in epicenter of the dome.

Contracting Usher, the 7 time Grammy winner and Kate Upton, the 20 year old who was named Rookie of the Year in 2011 of Sport Illustrated was a paramount move! Adding Willem Dafoe was the icing on the star-studded cake. As we all know, with Mercedes-Benz it’s “The best or nothing” and they definitely had one of the best commercials on play this Sunday. Let’s take a look at the fame filled commercial below.

Super Bowl XVLII - Space Babies Sneak Peak

Exactly 72 hours from 6:30 PM Today January 31, 2013 a football will be kicked off at the New Orleans Superdome and an estimated 130 million people will be watching the biggest game in American sports.

The Super Bowl has become somewhat of a national holiday. Family and friends all gather with unimaginable amounts of food and drinks to spare, to cheer on their conference team! Super Bowl XLVII will be presenting the Baltimore Ravens and the San Francisco 49ers. With an audience that amounts to be almost half of the population we can only imagine the media and advertisement possibility. A simple 30 second commercial can cost a few billion dollars. Not only is the game talked about for the next couple of months but the commercials have also become just as popular as the game itself. KIA recently released their sneak peak commercial (below) and as we all know, KIA has the power to surprise!

Dolphins Business Alliance Trade Show

MIAMI --

2012 Dolphins Business Alliance Trade Show was on December 4th at Sun Life Stadium. This year, former Coach Shula was honored by being awarded the DBA Alumni Honoree Award. Don Shula is known as the only coach in the National Football League to have coached a perfect season.

The trade show took place in “Dolphins Prime” which is the most elite club seating dining area. While enjoying hors d’oervres, attendees had access to Super Bowl Trophies and had a chance to meet with Dolphins players, alumni and cheerleaders. Some of the players present were Riche Incognito (68), Brian Hartline (82), RJ Stanford (25) and Quarter Back Matt Moore (8).

Over 700 South Florida business professionals took advantage of this one of a kind networking and trade show opportunity. Mercedes-Benz was present at this event show casing the sleek 2013 SLK. Linking provided Promotional Specialists to be onsite with the vehicles. Specialists enticed the attendees to enjoy the comfortable leather seats in the SLK and participate in the Mercedes-Benz Guest Survey.

So Far This Season

So far this season, The University of Miami football team has had an amazing start in the fan zone. Linking Events and Kia Motors (and its local dealers) have been at attendance at each of the home games this season. Linking Events is responsible for the logistics, planning and coordinating of the activation as well as providing promotional specialists.

 

Specialists, well versed in each of the KIA Motors vehicles, are present in each game. Linking Promotional Specialists encourage guest to interact in all tailgating activities, including signing up with KIA Motors to with a $100 Visa Gift Card and have an opportunity to sit and ask questions about the display vehicles.

Linking Events has accompanied the canes and their fans by being part of the famous tailgating celebrations. So far this year we’ve had “family weekend”, visits from the UM cheerleaders and marching band that attracted fans for Photo opportunity with the vehicles. One of the best treats was having KIA Motors place a 2013 Optima on the field center stage for all to see during the North Carolina State Home Game on September 29, 2012

 

The latest tailgating experience was the well awaited homecoming game between UM and FSU where the fan zone was on fire!

KIA Motors is there at every home game supporting our University of Miami Football Team. Come help Linking Events and KIA Motors cheer on the Hurricanes as they take on their next opponent!

Here We Go Again!

Football season has finally begun and Linking Events is there to celebrate once more!

In the past 3 years, Linking Events has been activating for Mercedes-Benz during the Tampa Bay Buccaneers home games. This year the Tampa Bay Buccaneers return with bigger and better opportunities. The first game of the season this year, with a win of 10-16, was against the Panthers.

As the very excited crowd started their tailgate festivities, Linking Events was there to represent  Mercedes-Benz inside the club level entrance on the east wing. This year we introduced interactive iPad counters to the mix for a more hands on guest experience.

Our Promotional specialists were responsible for speaking to football fans about the 2013 Mercedes-Benz E-Class on display along with lead generation. Linking Promotional Specialists encouraged fans to participate in a Mercedes-Benz survey to receive a trendy sports hat.

 Linking Events Team will be back when the Tampa Bay Buccaneers go against the Washington Red Skins on September 30^th 2012.

 We hope to see you there!

Mercedes-Benz Swim 2012

Linking Model Showcasing Red Carter Design during Morning
Show, PR event during Swim Week 2009

Mercedes-Benz, kicks-off  their Fashion Week Swim in Miami today for its eighth consecutive season. The official kick off party will take place at 8:00 p.m. at The Raleigh Hotel on Miami Beach, the host hotel for this event. The week dedicated to presenting the world's most fashionable swimwear ends July 23, and the number of designers for this week is at an all-time high. The Mercedes-Benz Fashion Week Swim has long been a go-to event for swimwear designers to showcase their product, and for buyers and editors to begin piecing together the upcoming swimwear collections. This year, the five day event will see 30 international designers. Notable showcases will be presented by Lisa Blue, Agua Bendita, Nicoleta, BCBG Swimwear, Cote D'Or Swimwear, White Sands Australia, and Vitamin A by Amahlia Stevens, whom received the distinguished title of "Mercedes-Benz presents" designer. 

PR Event
Red Carter and Linking Agency Director
At NBC 6

Linking Events, Corp. would like to wish Mercedes-Benz and all of those presenting their swimwear collections the best of luck during this fashionable week ahead. 

    www.Linkingevents.com 



The Use of iPads for Lead Generation

As technology continues to grow, Linking Events has made efforts to expand their own technology; we will now be offering the option of using iPads for lead generation. While paper surveys have always been efficient, this new form of collection can ease the use of data entry and maintain a professional look at events. Surveys can either be provided by the client, or Linking Events is ready to prepare customized survey for each event. 

The Pros of iPads:

- iPads, while requiring more promotional specialists and slightly more time, make sure that every field has been filled out on the survey and people cannot skip over important questions.

- iPads make for a sleek and professional look for the client, and never get messy or fly away during outdoor events.

-iPads eliminate the use of data entry, as Linking Events will be able to provide all responses in an easy to read and filter Excel format.

- This new wave of technology, and the iPad's popularity in general, will catch the attention of event goers and can accumulate more responses just on looks alone.

- No longer will you have to worry about being able to read the surveys: because they are typed, they will always be legible!

For more information, please contact Linking Events at 469.518.6695. Be sure to visit our website at www.linkingevents.com.