Crohn's & Colitis: Winter Ball 2014

Houston, TX--

Carnavale di Venezia was the theme Saturday night. January 25, 2014 at the Hilton-Americas Hotel, the eleven ABC 13 Women of Distinction were presented at the annual Winter Ball. The event is sponsored by the Mercedes-Benz Dealers of Greater Houston and benefits the cure research and patient programs. 

Crohn’s disease is an ongoing disorder that causes inflammation of the digestive tract, also referred to as the gastrointestinal (GI) tract. This disease affects as many as 700,000 Americans. Crohn's and colitis can occur to anyone and is not gender or age specific, Crohn's is most common among adolescents and young adults between the ages of 15 and 35. Crohn’s is known as a genetic sensitive disease, so if you or a close relative have the disease, your family members have a significantly increased chance of developing Crohn’s. Studies have shown that 5% to 20% of affected individuals have a first – degree relative (parents, child, or sibling) with one of the diseases.

We are proud to continuously work alongside the Mercedes-Benz of Greater Houston Dealer group for such noble causes.

Facts: http://www.ccfa.org/

Mercedes-Benz Participates in the Crohn's and Colitis Winter Ball Gala

Mercedes-Benz and Linking Events attended the Crohn’s and Colitis Winter Ball in Houston, TX. Linking Events handled the staffing logistics, providing a promotional model and an event lead for the evening. They were responsible for knowing details of the vehicles on display and collecting leads for a sweepstakes. Linking Events managed the activation by overlooking the Mercedes-Benz display details, providing training for the staff and maintaining the brand’s luxurious reputation. There were three car displays monitored by Linking Events in two prominent locations. Two cars were located by the valet, and a second display was staged in the second floor of the Hilton lobby just outside of the Ballroom of the Americas. The second display, an ML, was auctioned off and sold for $45,000. Guests of the event were given the opportunity to view the vehicles and learn key facts about them. 

The Winter Ball is the largest fundraising effort for Crohn’s and Colitis in Houston, and 2012 marks the 25-year anniversary of the event. The Winter Ball celebrates the steps being taken towards a cure for this disease. Crohn’s disease is a chronic disorder that causes inflammation of the digestive tract, most commonly the small intestine and colon. Ulcerative colitis is the other disease that belongs to a group of illnesses called inflammatory bowel disease.

The Winter Ball 2012 gala also commemorated the ABC-13 Women of Distinction for their volunteer service to the community. The Women of Distinction awards were presented by Mercedes-Benz Dealers of Greater Houston.


Be sure to visit our website at www.linkingevents.com.