Linking Events Sets Up Activation for Brumos at the Jacksonville International Car & Truck Show

The Jacksonville International Car & Truck Show is a premier showcase of the newest model year import and domestic vehicles, which includes a wide range of types, from cars to vans to hybrids. Representatives for car brands are on site ready to answer any questions about the vehicles, and Linking Promotions has staffed product specialists for the local Brumos Lexus, Mercedes-Benz and Porsche dealership. The event takes place February 17-19, and Linking Events staff and product specialists are at the location, the Prime F. Osborn III Convention Center, to begin set up for the three day event. The second load-in of cars is now complete and staff is putting the finishing touches on the vehicles to make them sparkle! Guests are expected to arrive tomorrow at noon.

The convention center, located in downtown Jacksonville, FL, opened in 1986, and was built to incorporate Jacksonville’s Union Stadium, which was part of a railroad station. The venue is located in the LaVilla neighborhood, which was once an important railroad hub. Additional square-feet were added to the structure to renovate it into what it is used for today. In the future, there are plans to convert the convention center back into its roots as a railroad terminal when the Florida East Coast Railway is reopened.


Be sure to visit our website at www.linkingevents.com. 

Fashion Funds the Cure: An Inspiring Event for Children with Cancer

For the second year in a row, Linking Events will be joining Mercedes-Benz for their activation at the 9^th Annual Bright House Networks Fashion Funds the Cure in Tampa. The event is presented by Neiman Marcus and Mercedes-Benz, and features a fashion show of young models that have battled cancer. The models will be escorted by local celebrities, all there to support the Pediatric Cancer Foundation. The store will be closing for this private evening of shopping, dining and a fashion show featuring spring season trends. The event will occur on February 29 and will be hosted by Carson Kressley of “Dancing with the Stars” and “Queer Eye for the Straight Guy.”

 A similar event, Rally on the Runway – Fashion Funds the Cure, will take place March 24 in Atlanta for its third year. Linking Events will also be there organizing and detailing the event logistics for the Mercedes-Benz activation. This event is hosted by the Rally! Foundation for childhood cancer research, and is sponsored by Mondavi Winery and Mercedes-Benz. Twelve young cancer survivors and battlers will model the runway alongside professional models at this event hosted by honorary chair Curtis Lofton of the Atlanta Falcons.


Be sure to visit our website at www.linkingevents.com. 

Mercedes-Benz Participates in the Crohn's and Colitis Winter Ball Gala

Mercedes-Benz and Linking Events attended the Crohn’s and Colitis Winter Ball in Houston, TX. Linking Events handled the staffing logistics, providing a promotional model and an event lead for the evening. They were responsible for knowing details of the vehicles on display and collecting leads for a sweepstakes. Linking Events managed the activation by overlooking the Mercedes-Benz display details, providing training for the staff and maintaining the brand’s luxurious reputation. There were three car displays monitored by Linking Events in two prominent locations. Two cars were located by the valet, and a second display was staged in the second floor of the Hilton lobby just outside of the Ballroom of the Americas. The second display, an ML, was auctioned off and sold for $45,000. Guests of the event were given the opportunity to view the vehicles and learn key facts about them. 

The Winter Ball is the largest fundraising effort for Crohn’s and Colitis in Houston, and 2012 marks the 25-year anniversary of the event. The Winter Ball celebrates the steps being taken towards a cure for this disease. Crohn’s disease is a chronic disorder that causes inflammation of the digestive tract, most commonly the small intestine and colon. Ulcerative colitis is the other disease that belongs to a group of illnesses called inflammatory bowel disease.

The Winter Ball 2012 gala also commemorated the ABC-13 Women of Distinction for their volunteer service to the community. The Women of Distinction awards were presented by Mercedes-Benz Dealers of Greater Houston.


Be sure to visit our website at www.linkingevents.com. 

Linking Events Coordinates for Mercedes-Benz at Multi-Day Outback Bowl Celebration

At the conclusion of the regular season of college football, a wave of bowl games was kicked off. On January 2, 2012, The Raymond James Stadium in Tampa welcomed the 3^rd pick from both the SEC and the Big Ten for a match up in the Outback Bowl. The game resulted in a win for Michigan State over Georgia in triple overtime, for a final score of 33-30. The game, however, was preceded by a multi-day celebration at which Linking Events was proud to act as the liaison on behalf of Mercedes-Benz for the various activations, ranging from the gala dinner, parades and brunch.

December 30, 2011, the MetLife/Mercedes-Benz hosted Gridiron Gala was a prestigious, invitation-only affair that donned a fluorescent light display and entertainment for hours. The following morning began with the UnitedHealthcare Children’s New Year’s Eve Parade and a pep rally featuring 20 marching bands. Mercedes-Benz vehicles joined the parade, and Tampa mayor Bob Buckhorn made an appearance with the sleek E-class cabriolet. Game day morning, the Outback Bowl Corporate Tent Village featured 5,000 Bowl sponsors, and Linking Events managed the tent for Mercedes-Benz. There was a private brunch and entertainment for this invitation-only event.


Be sure to visit our website at www.linkingevents.com. 

Spend New Years Day with Mercedes-Benz and the NFL

MIAMI -- The Miami Dolphins and New York Jets rivalry extends as far back as the merger of the American Football League and National Football League, when the two teams were placed in the AFC East conference, assuring they would always meet twice a year. Earlier this season, the teams met in week 6 for Monday Night Football on October 17. The score reflects a Miami Dolphins loss, with only six points on the score board verse the New York Jets 24. The teams will be reigniting their heated match-up on New Years day, with a 1:00 p.m. game time here in Miami’s Sun Life Stadium.

Mercedes-Benz will be in attendance of the exclusive pre-game tailgate, which will begin early in the morning on January 1^st. Linking Events is managing the activation and its sister company, Linking Promotions, is responsible for coordinating the promotional specialists that will be actively generating leads for Mercedes-Benz. The activation will be located in the recently opened Joe Robbie Alumni Plaza, a shrine located at Gate C that pays homage to original owner, Robbie, and nine Dolphins legends. This Walk of Fame features the names of greats Don Shula and Dan Marino, among others, on bronze plaques. Mercedes-Benz vehicles will be parked for viewing at this Sun Life Stadium tribute space.


Be sure to visit our website at www.linkingevents.com. 

KIA Motors and Linking Promotions Go Golfing

ORLANDO, FL -- Set up by the 18th hole, Linking Promotions product specialists Georgia and Elaina were prepared to represent the popular car brand KIA at a golf event in Orlando, FL. The two girls spent five days at The Villas of Grand Cypress Golf Resort talking to golfers about the KIA Optima and the KIA Sorento. The girls studied the ins and outs of the vehicles in order to be prepared to answer questions about the vehicles. There were also branded KIA key chains to give out to those interested in the cars.

Georgia, a Linking Promotions brand ambassador, promotional model and product specialist, described the event as "pleasant," commending the excellent weather and good turnout. Her most recent position was as a hostess for an event with the Orlando Magic on December 13. Georgia noted: “It was the perfect demographic, and the people seemed to have a genuine interest in the cars.”

Georgia says that most of the attendees enjoyed the panoramic sunroof and the heated and cooled seats in the front as well as the back.  “There are a lot of options in cars that are normally only in luxury vehicles and usually costs $20,000-$30,000 extra,” Georgia said.

Be sure to visit our website at www.linkingevents.com. 

Linking and UV Vodka at a Black Tie Gala

FT. LAUDERDALE, FL -- The annual Winterfest Boat Parade is just around the corner, and to kick off a season of festivities and holidays, the Seminole Hard Rock hosted the Premier Beverages Winterfest Black Tie Ball on December 3.  This party has the reputation of being the largest holiday gala of Ft. Lauderdale. Prior to the large-scale event, featuring dancing and entertainment, the JM Lexus Welcome Reception featured an expansive Fidelity Investments silent auction.

UV Vodka joined the party, featuring an icicle-inspired bar, and offered up samples of their celebratory Cake Mix flavor vodka. Linking Promotions provided promotional models for the event that mingled with guests and represented the UV brand.

UV has been a great example of the services Linking Promotions and Linking Events can offer, with requests ranging from staffing events to assisting in the marketing and promotional planning of a brand.

Be sure to visit our website at www.linkingevents.com.