College Marketing: A Fun Way To Campaign

TALLAHASSEE, FL -- As a college marketing tool for a jewelry line, Lourdes of Florida State University, a Linking Promotions brand ambassador and product specialist, hosted weekly parties and contests on her college campus. The overall goal of the campaign was to get people  excited and aware of the brand by introducing the line to as many people on campus as possible.

One part of the college advertising campaign: once a week for three weeks Lourdes was instructed to host a first-look party for 25 girls to get a sneak peek of the jewelry. There, she would talk to the party-goers about the brand. Also, photo shoots were held on campus once a week and another 25+ girls that embodied the style of the brand would take pictures to be entered into a contest. As social media is constantly growing and is also a huge asset to most companies, Lourdes made daily Facebook and Twitter posts to help advertise the brand.

"I really enjoyed pushing the brand," Lourdes recalled. "I thought it was a lot of fun to be a part of this brand. I was able to see a lot of jewelry I liked and share it with my friends and sorority sisters."

Be sure to visit our website at www.linkingevents.com. 

TD Bank Guerrilla Marketing Campaign

Charlotte, NC - TD Bank has begun a guerrilla marketing campaign in North and South Carolina, and the four-day event in Charlotte, NC has just concluded. A campaign of this nature is effective in reaching many people in multiple areas throughout a major metropolitian city. A team lead and two brand ambassadors were hired to travel together around the city to different supermarkets and highly populated areas, in order to hand out recyclable bags. The three team members spoke to people about the TD Bank branches opening in their area.

This marketing campaign is expanding, and street team activations will be taking place in Florida next weekend.

Consumer responses to the promotion were positive. The children activity books in the bags were a huge success, and because a lot of the chosen activation locations were near supermarkets, the recyclable bags were put to good use. Consumers remarked that they will be switching banks, and that they are excited about the arrival of the branch.

Laila, a field manager for the event, shared some of the consumer remarks and pictures with us. Here’s what some consumers said:
“I'm from New Jersey; I didn't know TD was coming here!"
"I'm going to tell all my Canadian friends that live here that TD Bank is opening up here!"
"We already have an account there; we opened it yesterday!"

Be sure to visit our website at www.linkingevents.com.