College Marketing: A Fun Way To Campaign

TALLAHASSEE, FL -- As a college marketing tool for a jewelry line, Lourdes of Florida State University, a Linking Promotions brand ambassador and product specialist, hosted weekly parties and contests on her college campus. The overall goal of the campaign was to get people  excited and aware of the brand by introducing the line to as many people on campus as possible.

One part of the college advertising campaign: once a week for three weeks Lourdes was instructed to host a first-look party for 25 girls to get a sneak peek of the jewelry. There, she would talk to the party-goers about the brand. Also, photo shoots were held on campus once a week and another 25+ girls that embodied the style of the brand would take pictures to be entered into a contest. As social media is constantly growing and is also a huge asset to most companies, Lourdes made daily Facebook and Twitter posts to help advertise the brand.

"I really enjoyed pushing the brand," Lourdes recalled. "I thought it was a lot of fun to be a part of this brand. I was able to see a lot of jewelry I liked and share it with my friends and sorority sisters."

Be sure to visit our website at www.linkingevents.com. 

Linking Staff Takes Over the Sun Life Stadium with GM

Miami, FL - Gearing up for week #5 at Sun Life Stadium, Linking Promotion’s brand ambassadors are excited as ever for another weekend at the Marlin’s games. Linking  Events has been in charge of the staffing for the GM display, providing five promotional specialists working each week to speak to baseball fans about Chevrolet. Linking Promotions and Linking Events began work with this event during the first weekend of April, and will be working with GM at the Florida Marlin’s baseball games until the end of September.

Promotional specialists are asked to have an outgoing personality and a professional look. They are required to drive traffic to the display by being proactive in approaching potential consumers.

GM will be present at Sun Life Stadium for a total of 40 days between April and September. Along with these events, Linking Promotions also worked with GM to present Chevrolet cars at the Cuba Nostalgia event at the Miami-Dade Fair Expo Center near Florida International University. The event was for those who did not get the opportunity to see Cuba as it was, and was meant to bring back memories for those who had. Brand ambassadors for this event were required to be bilingual so they could present the Chevrolet vehicles to those who prefer to speak in Spanish.

Be sure to visit our website at www.linkingevents.com.