College Marketing: A Fun Way To Campaign

TALLAHASSEE, FL -- As a college marketing tool for a jewelry line, Lourdes of Florida State University, a Linking Promotions brand ambassador and product specialist, hosted weekly parties and contests on her college campus. The overall goal of the campaign was to get people  excited and aware of the brand by introducing the line to as many people on campus as possible.

One part of the college advertising campaign: once a week for three weeks Lourdes was instructed to host a first-look party for 25 girls to get a sneak peek of the jewelry. There, she would talk to the party-goers about the brand. Also, photo shoots were held on campus once a week and another 25+ girls that embodied the style of the brand would take pictures to be entered into a contest. As social media is constantly growing and is also a huge asset to most companies, Lourdes made daily Facebook and Twitter posts to help advertise the brand.

"I really enjoyed pushing the brand," Lourdes recalled. "I thought it was a lot of fun to be a part of this brand. I was able to see a lot of jewelry I liked and share it with my friends and sorority sisters."

Be sure to visit our website at www.linkingevents.com. 

Linking and Chevy Work with NASCAR

Miami Beach, FL – Between 8^th and 9^th street in Lummus Park on Miami Beach, sponsors of the 2011 NASCAR Ford Championship Weekend filled the sand on Thursday November 17 and Friday November 18. For the second year, the Outdoor Fan Festival featured many interactive booths, an outdoor bar and this year Blake Shelton performed a free concert on the beach. Linking Promotions provided eight enthusiastic promotional models for the interactive Chevy car display, which featured four of the company’s cars – including a stylish Corvette and the flashy convertible Camaro – alongside two race cars.

Promotional models ran the booth; they collected leads through a computerized system, which asked surveyors a series of questions to determine interests and favorite cars. Once complete, anyone that took a survey was given a Chevy t-shirt as a token of appreciation for participating. Two girls managed the photo taking – people were welcome to pose in front of the decked out race cars and get their picture taken by our models.

Throughout the two days, the girls worked together to collect over 1,000 leads. The event welcomed travelers from all around the world, and proved to be a great success!


Be sure to visit our website at www.linkingevents.com. 

Pay it Forward this Holiday Season!

From the Linking Promotions and Linking Events office:

As a “thank you” to our clients that allow us to coordinate events for them year round, and thus allowing for our company to constantly flourish, we have decided to demonstrate our gratitude by spreading happiness to those less fortunate. Our biggest project for the holidays is with His House Children’s Home.

His House’s sole mission is to restore joy in the lives of children, whom range in age from newborn to 17. The 230 children served by this program have been abused, neglected and abandoned, and Linking Promotion’s in-house staff is going to help put smiles on their faces by donating some time and some gifts to the children. More information on this program can be found at www.hhch.org

The Linking office has also made arrangements to assist some seniors in wrapping their Christmas presents!

Linking Events has been blessed by the work our clients give us and because their generosity has helped us, we believe it is time to help others! The giving does not just end with the holidays though: we have made it our goal to help others all throughout 2012. Thank you all again, and we wish you a happy holiday season!

Be sure to visit our website at www.linkingevents.com. 

Linking Teams with UV Vodka for an All-White Affair

FT. LAUDERDALE, FL -- As a kick-off to Halloween weekend, the Marriott Harbor Beach Hotel and Resort hosted the White Party on Friday, October 28, 2011, with the night’s featured liquor of choice being UV Cake Vodka. Guests dressed in white were greeted at the affair by Linking Promotion’s promotional models.

The two girls handed out shots of the headlining liquor mixed with pineapple juice in cupcake wrapper-style shot glasses with unlit birthday candles attached. A common reaction of guests, and much to their surprise, was that the liquor actually did taste like cake mix.

The party featured two fully stocked bars of UV products, including other flavors such as cherry. Buffet style food tables encompassed the room, featuring food from the Art Institute of Ft. Lauderdale students and Anthony’s Coal Fire Pizza. Live entertainment lasted throughout the evening and two dressed up performers (often spotted in clown costumes and the like) mingled with the guests.

Linking Promotions and Linking Events have handled an account with UV for three years, providing staffing and assisting in growing the flavorful liquor brand. Linking and UV have worked at a plethora of promotional spots, including heavy-trafficked bars and lounges, Bartender Bash in Key Largo, FL, and an upcoming event at the Hard Rock in Seminole, FL.

Be sure to visit our website at www.linkingevents.com. 

Know Your Grapes, Miami Wine Fair Coming Soon

Understanding the types of grapes used in wine and their characteristics is vital for any relevant knowledge of wine. There are over 5,000 types of wine grapes, and each type gives wine its distinct flavor. Here we will discuss the most commonly known grapes and wines:

- Auxerrious grapes are used to make Malbec wines, and produce a fruity, soft and neutral wine.
- Cabernet Sauvignon grapes are known to make wines that taste like blackberries, and when aged, produce a good red wine because of the large amount of tannin.
- Chardonnay grapes make for a fruit-like wine, and often times have oaky characteristics.
- Merlot has less tannin that its red-wine counterparts, and often has soft flavors of cherry and honey.
- Pinot Noir grapes are used for red wines, but without their skins, they are sometimes used as a white ingredient in Champagne. Pinot Gris is a clone of this grape.
- Riesling grapes can vary in flavor, depending on how long they have been on the vine. The flavors vary from a dry, crisp, fruity wine to a honeyed, musky wine.
- Sauvignon Blanc, produced primarily in California and France, makes for a crisp, light white wine.
- Zinfandel grapes can produce either Red Zinfandel, when the skins are left on, or White Zinfandel when removed, and its taste ranges from fruity to spicy depending on age.

Sommeliers and wine enthusiasts around the globe always recommend trying as many different types of wines as possible. Wine fairs are happening throughout the country around this time of year. The Miami Wine Fair is fast approaching, and Linking Promotions is happy to staff hostesses for this great event for the past few years.

Be sure to visit our website at www.linkingevents.com. 

Tampa Bay Buccaneers Begin 2011 Season with Night Practices, Free to Public

TAMPA, FL -- After the lift of the NFL lock-out, the Tampa Bay Buccaneers are preparing for the upcoming 2011 season. Their football season has begun with free fan events including training camps, night practices, and home preseason games verse the New England Patriots and Miami Dolphins.

Stationed near the Buccaneers’ night practice location at the Raymond James Stadium is the Mercedes-Benz tent, complete with the sleek 2012 SLK 350 and Linking Promotions promotional staff and Linking Events management. The promotional specialists for the events will be responsible for speaking to football fans about the car on location and collecting leads for Mercedes-Benz. Events for the regular season will take place between the months of September and December, and all the preseason events last through August.

For the third consecutive year, the Buccaneers have opened their training camps to the public at One Buccaneer Place. Fans can expect optimal viewing on Field 3, autograph sessions, free parking, a merchandise tent, discounted concessions, and an appearance from the team’s cheerleaders and mascot, Captain Fear. Also, thanks to popular demand, the Buccaneers night practice happened this past Saturday, August 6th. While weather conditions consisted of rain and heat, the sun eventually came out and so did the fans.

Be sure to visit our website at www.linkingevents.com. 

TD Bank Guerrilla Marketing Campaign

Charlotte, NC - TD Bank has begun a guerrilla marketing campaign in North and South Carolina, and the four-day event in Charlotte, NC has just concluded. A campaign of this nature is effective in reaching many people in multiple areas throughout a major metropolitian city. A team lead and two brand ambassadors were hired to travel together around the city to different supermarkets and highly populated areas, in order to hand out recyclable bags. The three team members spoke to people about the TD Bank branches opening in their area.

This marketing campaign is expanding, and street team activations will be taking place in Florida next weekend.

Consumer responses to the promotion were positive. The children activity books in the bags were a huge success, and because a lot of the chosen activation locations were near supermarkets, the recyclable bags were put to good use. Consumers remarked that they will be switching banks, and that they are excited about the arrival of the branch.

Laila, a field manager for the event, shared some of the consumer remarks and pictures with us. Here’s what some consumers said:
“I'm from New Jersey; I didn't know TD was coming here!"
"I'm going to tell all my Canadian friends that live here that TD Bank is opening up here!"
"We already have an account there; we opened it yesterday!"

Be sure to visit our website at www.linkingevents.com.